How to use a Righthand with Mailchimp

Make the campaign report answer a real question

Righthand can help prepare a Mailchimp campaign review for a named sent campaign. The useful output explains the observed delivery and engagement signals, identifies source gaps, and proposes questions for the marketer. It should not claim a campaign generated revenue unless the approved conversion source supports that conclusion.

Mailchimp's campaign-report reference separates sent-message information, bounce data, opens, and clicks. Keep unique and total metrics distinct. A repeated click is not another subscriber, and an open metric should not be presented as proof that someone carefully read the message.

Set the campaign and reporting window

Give the account, campaign ID, audience context, send time, reporting cutoff, and the business question. For an illustrative newsletter review, compare the primary call-to-action's click evidence with the approved registration source, keeping those two systems' counts separate until the matching rule is clear.

Check Mailchimp's exposed tools through integrations. If reports or link detail are unavailable, provide an approved report export or browser review. The first workflow is read-only and does not require changing subscribers or sending a follow-up.

A worked review brief

At 11 AM America/Los_Angeles two business days after the selected newsletter send, review its approved Mailchimp report and supplied registration extract. Return a private review with campaign ID, send time, reporting cutoff, sends, bounce categories, unique and total engagement metrics as labeled, and primary-link evidence. Keep registration outcomes separate unless a verified matching rule applies. Do not resend, change audiences, or contact subscribers. Send to me for marketing-owner review and reconcile every metric to its source label.

This example is illustrative. The timing is a reporting convention chosen by the owner, not a universal best time to evaluate every campaign.

Define a useful result

An example finding could say: “Primary link has recorded clicks; registrations cannot be attributed because the supplied extract lacks the campaign identifier.” That identifies a measurement gap without assigning unsupported success or failure.

Include the numerator and denominator when reporting a rate. If one export uses unique subscribers and another uses events, do not divide them casually. Preserve the original metric definition and explain what comparison remains valid.

Reconcile changing reports

Metrics can change after the first snapshot. Label each report's cutoff and compare equivalent windows on repeat runs. A refreshed report should update the existing review rather than appearing as a second campaign.

Access failures, incomplete link reports, and missing audience context should stay visible. If the marketer approves a follow-up later, separately verify recipient eligibility, suppression, exact content, and sending authority; campaign performance analysis itself grants none of those actions.

Define recurring review through Righthand's responsibility guide. Check plans for the intended reporting workload.